A lagging sales team can be given a boost with motivational speakers. Motivational speakers can also teach new tips and turn prospects into customers. You may think a motivational speaker is a waste of money but consider the following benefit’s a motivational speaker brings to your sales team.
If your sales team is in a rut then a motivational speaker may be your best solution. Sales teams will almost always get in a rut from time to time. You will notice these ruts when your sales team has a hard time closing deals, potential prospects don’t go through or competitors are getting clients instead of you with the same methods. As a result your sales will begin to slow. You can motivate and encourage your sales team through these down periods with an effective motivational speaker through positive encouragement and new tips.
You can also hire a motivational speaker to teach your sales team new techniques. It is important for a business to have a sales technique that is effective and works. You can pump up and excite your sales team by teaching them new things with a motivational speaker who has sales experience. A motivational speaker will help your sales team see things in a different light whether it is a new tone of voice for cold-calling or new ways to overcome objections. When you give your sales team new, proven techniques to try they will become excited especially if current techniques aren’t working for them.
You can also promote positive thinking through a motivational speaker. If you run a business you no doubt know that the mental attitude of a salesperson is everything in a sales department. A salesperson and their department will go far with an optimistic and enthusiastic attitude. Customers will be more excited about a product when the salesperson has enthusiasm. An entire sales team and the customers will be affected by one person who is discouraged or unexcited. A motivational speaker can help teach the individuals in your sales department how to overcome negative thinking and how to motivate everyone on the sales team in addition to themselves.
You can also use a motivational speaker to overcome fears. Overcoming certain fears can give your sales team true success. A motivational speaker can teach individuals how to overcome many kinds of fears and objections.
You can also use a motivational speaker to help with customer service. Effective sales isn’t just about getting new customers, but also about retaining existing customers by developing good ongoing relationships. Sales teams will often accidentally cause bad business by inadvertently placing their focus on closing new accounts rather than keeping existing customers happy. Motivational speakers will help by teaching your sales team about the benefits of keeping existing customers happy.
Friday, April 25, 2008
4 Reasons Customer Loyalty Is Vital To Your Business
Have you ever wondered why some businesses may set up shop in areas that might not be very conducive to business and do quite well, while others are placed at major thoroughfares where walk by and drive by traffic are all but guaranteed, yet within six months they fold and the place goes up for lease or sale? The truth of the matter is that success is not always determined by your location – although it does play a vital role – but more often than not it is dictated by customer loyalty.
Here are four reasons customer loyalty is vital to your business:
1. First and foremost is the fact that a loyal customer is a repeat customer. This person will know about your business practices, about what to expect from your goods or service, the advantages and the disadvantages, and she or he will do business with you in such a way that it is a mutually satisfying transaction.
2. As you establish a relationship with your customer, you are also establishing a relationship with the customer’s family. Thus, it is not uncommon to have the wife bring in the dry cleaning for the family and turns her mother, mother in law, aunt, and best girlfriend on to your business. As the husband is sent one day to pick up the dry cleaning he becomes familiar with the business, and he will tell his brother, business associates, and others who are looking for a drycleaner. Thus, you are suddenly becoming a commodity which is being shared with others.
3. While family referrals are great, business referrals are even better. If you are a dry cleaner, you will want the dress maker down the street to recommend your services to its customers. Similarly, if there is bridal shop with which you may have some professional ties, then these business referrals are simply priceless! Customer loyalties – when you have other business owners or clerks shopping at your store or utilizing your service – are quite often the gateway to a great number of new walk in customers.
4. Yet the fourth and perhaps most important reasons why customer loyalty is vital to your business rests in the fact that many major purchases are not made during the initial contact. For example, if you are a furniture store, you might have someone come in looking for a computer desk. While these may be expensive – depending on the materials – by and large these items are small fish. Yet if the consumer is satisfied with the product, the delivery, the setup and also the price, the odds are good that she or he will be back when it is time to furnish the nursery, buy that new wall unit, or acquire that bedroom set that was saved up for!
Here are four reasons customer loyalty is vital to your business:
1. First and foremost is the fact that a loyal customer is a repeat customer. This person will know about your business practices, about what to expect from your goods or service, the advantages and the disadvantages, and she or he will do business with you in such a way that it is a mutually satisfying transaction.
2. As you establish a relationship with your customer, you are also establishing a relationship with the customer’s family. Thus, it is not uncommon to have the wife bring in the dry cleaning for the family and turns her mother, mother in law, aunt, and best girlfriend on to your business. As the husband is sent one day to pick up the dry cleaning he becomes familiar with the business, and he will tell his brother, business associates, and others who are looking for a drycleaner. Thus, you are suddenly becoming a commodity which is being shared with others.
3. While family referrals are great, business referrals are even better. If you are a dry cleaner, you will want the dress maker down the street to recommend your services to its customers. Similarly, if there is bridal shop with which you may have some professional ties, then these business referrals are simply priceless! Customer loyalties – when you have other business owners or clerks shopping at your store or utilizing your service – are quite often the gateway to a great number of new walk in customers.
4. Yet the fourth and perhaps most important reasons why customer loyalty is vital to your business rests in the fact that many major purchases are not made during the initial contact. For example, if you are a furniture store, you might have someone come in looking for a computer desk. While these may be expensive – depending on the materials – by and large these items are small fish. Yet if the consumer is satisfied with the product, the delivery, the setup and also the price, the odds are good that she or he will be back when it is time to furnish the nursery, buy that new wall unit, or acquire that bedroom set that was saved up for!
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